A little birthday tradition

Same questions.
A whole new kid.

Ask your child the same 20 questions every birthday. Keep their big dreams, tiny jokes, and wonderfully unexpected answers—in their own words.

Start with a printable card. All you need is your phone.

Little Then hero
Little moments. A growing-up story.One birthday at a time.

Our promise to parents

No perfect filming required.

Questions that grow with them.

Sharing is always your choice.

The same questions tradition

Like height marks.
But for who they are.

Photos show how much they've grown. Birthday interviews keep the way they see the world. Start this year; future you will be glad you did.

A question worth keeping

“What do you want to be when you grow up?”

Ask it again next birthday. Let the answer surprise you.

  1. 01

    Ask. Let them be themselves.

    Start with the free 20 Birthday Questions card. The full kit adds age-specific cards for ages 3–6, 7–10, and 11–14.

  2. 02

    Press record. Not perfection.

    Find a comfortable spot, take out your phone, and enjoy the conversation. The kit’s one-page filming guide helps with the simple setup.

  3. 03

    Come back next birthday.

    Save this year’s answers. The kit’s Year 1 vs. Year 2 video templates help you put two birthdays side by side—keep it private or share with family.

Small beginnings, lasting keepsakes

Make this birthday the first.

Start free. Add a little guidance when you're ready.

20 Birthday Questions

Free

One printable question card. A simple place to begin your family's annual interview.

Find the free card

The complete starting point

Birthday Interview Kit

$19one-time purchase

  • — Printable question cards for three age groups
  • — A one-page, phone-friendly filming guide
  • — Side-by-side Year 1 vs. Year 2 video templates
Explore the birthday kit

In the works: Keepsake membership · $29/year. A reminder seven days before their birthday, new bonus questions, and a fillable digital answer journal.

Also planned: a $39 hardcover “My Answers” book after three or more years of answers.

For the you who’ll watch it later

You can't keep them little.
You can keep their answers.

The missing teeth. The very serious opinions. The dream that changes every year. Start with one birthday.

Get the free questions